Why Do Estate Agents Need Video?
Video is massively underused in our industry! That becomes very clear when you think about what percentage of your online content is video, and compare that to the brands that understand the most about how to drive consumer engagement and behaviour:
- Google says that 85% of the world's content will be video by 2019
- Facebook founder, Mark Zuckerberg, says that 90% of the social network's content will be video based this year
- Cisco says that video traffic will account for 82% of all consumer internet traffic by 2021
These brands aren't increasing their video content because it's easy to do ... they're adding video because it generates a far greater response for them and their clients, and estate agents need to learn from this.
But what sort of video should estate agents be using? And how do we produce it? That's where EstateAgency.Video can help. We produce regular video content, tailored to your company's brand and message, that's designed to engage homeowners and others in your local market, ensuring that you're the agent they turn to when they need help with their property.
Most of our video products are available across the UK, but if you let us know where you are and which of our videos you’re interested in, we’ll confirm how we can help you.